Fitocracy, the fitness gamification network with over 1 million users and
more user engagement than Twitter, is today launching a group fitness pilot in a big move towards monetization. A big part of Fitocracy's core offering is a community-driven encouragement platform. At first, users come to the app and get hooked because of the gamification and quantification of the user's own fitness data.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/yUXzcQdUstM/
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